S.S. Lazio has unveiled its 2025/26 season ticket campaign with no slogan, keeping prices identical to last season. The club answered fans' call by skipping launch photos and focusing on a simpler message.

Why launch without a slogan?

Sporting director Francesco Marra explained the aim is to put supporters at the heart, not marketing fluff. "We want support to be authentic, not a script," he said. Without a slogan, the campaign highlights the club's historic values and fan proximity.

What are the ticket prices?

Prices stay the same as 2024/25: €1,200 for the south curve, €1,500 for the north curve and €2,000 for seated tribune seats. The club confirmed no hikes despite inflation. Fans have already begun booking online, welcoming the stability.

How did the Lazio fanbase react?

Supporters praised the transparency and simplicity. Ultras leader Marco “Mack” Bianchi commented: "No photos, no frills, just our voice. It's the right way to start the season." The club also hosted a live Instagram Q&A for fan questions.

What does this mean for the team on the pitch?

With the squad currently 9th in Serie A, 54 pts, 14W‑12D‑12L from 38 games, recent form WLLWD, the ticket drive arrives at a steady moment. The biancocelesti have scored 41 goals and conceded 40, a +1 goal difference. They sit 33 points behind leaders Inter, but fan continuity could provide the boost needed to climb the table.

What are the next steps for sales?

Online sales start on July 15 and run until September 30. A dedicated call centre and sales points in Rome and Fiumicino have been set up. Purchases made by August 31 will receive an exclusive gift: a back‑lit scarf in club colours.

What to expect next season?

Lazio aims to solidify a mid‑table spot, relying on youngsters like Gianluca Franchini and veterans such as Ciro Immobile, who has already passed 15 league goals. Fan continuity, combined with prudent financial management, should ensure a stable and competitive campaign.

The club closed the statement urging all supporters to get involved: "No slogan, but the same passion as always."